Great Design That Delivers Real Results!
Phương Đông General Hospital is a large-scale medical project with dozens of specialties ranging from Obstetrics, Pediatrics, Surgery and Internal Medicine to specialized centers such as Cardiology – Stroke and IVF, along with hundreds of different health check-up and cancer screening packages. The biggest challenge of the project was organizing this vast volume of medical information into an easy-to-navigate structure, helping patients quickly find the right specialty or check-up package they need.
TEMP Agency built a tiered menu structure following the model Medical Services – Specialties – Specific Check-up Packages, combined with a search filter so patients can quickly look up what they need (general check-up, cancer screening, specialty examination) instead of having to browse through the entire list.
Overview:
- Built a clear tiered menu structure between Medical Services, Specialties and specialized Centers
- Designed a dedicated page for each health check-up package with detailed test item information
- Integrated an appointment booking system and online consultation inquiry form
- Built an About page showcasing the hospital’s investment scale, awards and certifications
Challenge:
- Organizing hundreds of check-up packages and dozens of specialties into an easy-to-understand navigation structure without overwhelming patients with information
- Ensuring medical information is presented accurately and clearly, meeting the sensitive content (YMYL) standards Google particularly emphasizes
- Integrating multiple emergency contact channels simultaneously (24/7 emergency, hotline, individual departments) without cluttering the interface
Solution & Results:
TEMP Agency applied a three-tier structure (Medical Services → Specialties → Specific Check-up Packages), helping patients who are unfamiliar with medical terminology still find and locate the exact service they need. Special attention was paid to the accuracy and transparency of medical information following the E-E-A-T standards Google applies to health content, with all information about check-up packages and specialties presented clearly alongside verified sources (operating licenses, certifications). The emergency contact system was designed to stand out without cluttering the overall interface, ensuring patients can always access the fastest support when needed. If your clinic or hospital also needs a similarly professional, YMYL-compliant website, check out TEMP Agency’s medical clinic – hospital website design service, browse more of our completed projects, or get in touch for a consultation today.