Great Design That Delivers Real Results!
Unlike many businesses that serve only one customer group, PMA Aluminum needed to reach multiple audiences at once: investors interested in comprehensive project solutions, homeowners looking for doors and glass partitions, architects needing technical specifications, and contractors needing implementation documentation. The design challenge was to organize a “role-based” navigation structure rather than one based solely on standard product categories.
TEMP Agency built a menu system divided by audience group (Investors, Homeowners, Architects, Contractors, Operators), with each group directed to the content and products most relevant to their needs, while also building a showcase project library to demonstrate real-world capability.
Overview:
- Built a navigation structure segmented by customer audience group (investors, homeowners, architects, contractors)
- Designed a detailed product catalogue system (entrance doors, sliding doors, windows, curtain wall systems, glass railings…)
- Built a showcase project section featuring completed work to boost credibility with B2B customers
- Integrated a downloadable catalogue page for architects and contractors
Challenge:
- Organizing complex content serving 5 different customer audience groups without cluttering the navigation structure
- Presenting technical product catalogues (extruded aluminum, curtain wall systems) in a way that is easy to understand for both general users and technical experts
- Building a showcase project library diverse in scale (from villas to large urban developments)
Solution & Results:
TEMP Agency applied a role-based navigation model, helping each customer group — whether a large project investor or an individual homeowner — quickly find relevant content without having to sift through the entire product catalogue. The showcase project section was built with real imagery from completed works, boosting the credibility needed in the building materials industry, which demands clear proof of capability. The SEO-friendly website structure also helps PMA Aluminum improve reach to B2B customers searching for architectural aluminum solutions on Google. If your business manufactures or distributes building materials and needs a similar website, check out TEMP Agency’s construction website design service, browse more of our completed projects, or get in touch for a consultation today.